01
The brand's loyalty
YMME Refrain is how YMME Hotels sell themselves to the guest: a place that was expecting you. Not a points shop. Not a third product you buy separately.
YMME Refrain · Membership
Recognised everywhere you go.
Set your preferences once. Every YMME hotel knows your name, your room, your rituals — before you arrive.
What it is
Loyalty of the brand. Not a club you have to decode.
On the operator site Refrain is the fourth product: belonging. Cadence prices, Baton runs the house, Melody serves the stay — Refrain is how the brand remembers you when you come back.
02
From the first night
Member rate, always below public. Welcome ritual on arrival. Room preferences saved. You do not wait for Gold to be treated as known.
03
The next hotel already knows
One profile across every YMME hotel you choose. The desk has read the last stay before you speak. That is the promise of the brand, made into a programme.
Clef, Cadence, Baton, Melody, Refrain, Score, Academy — the family. A refrain is the chorus that returns. So do you.
Three circles
The more you return, the more it remembers.
Silver, Gold, Platinum — the same three circles as on ymmehotels.com. Member rate from the first stay is how the programme is designed.
Silver
Silver
From your first stay
- Member rate, always below public
- Room preferences saved
- Late checkout when available
- Welcome ritual on arrival
Gold · Popular
Gold
15 nights / year
- Everything in Silver
- Guaranteed upgrade subject to availability
- Priority pre-arrival preparation
- Birthday and anniversary moments
- Cross-property recognition
Platinum
Platinum
50 nights / year
- Everything in Gold
- Personal concierge, one message away
- Experiential rewards — chef's table, private tours
- Suite upgrades and late 4pm checkout
Pre-Arrival Hub
Your room, ready before you knock.
Tell us how you like to stay. We pass it to the team so the room is composed for you — pillow, light, scent, the table booked. No forms at the desk. Just arrival.
Saved on this device. A real account syncs it across every YMME hotel.
Rest
Atmosphere
Dining
The stay
Your arrival, prepared
Pick a few preferences — we'll compose your welcome.
34%
Repeat-guest rate for Refrain members vs ~5% industry
+€28
Average ancillary spend per stay from preference matching
1 profile
Recognised across every hotel in the network
Illustrative — a modelled target for the Refrain network at full scale, not a reported result from current operations.
Your next stay is waiting.
Join YMME Refrain — free to start. Recognition begins on your first night.
Join freeThis is the loyalty of YMME Hotels. Book the stay on ymmehotels.com.